Just in time for Super Bowl Sunday, Domino’s bot now offers full-menu ordering

Why it issues to you

Domino’s has lengthy been a fan of know-how, and it is making it simpler than ever so that you can order America’s favourite meals.

It might simply be the simplest meals round, and now, it’s additionally the simplest meals to order. Final summer time, Domino’s formally launched its Facebook Messenger chatbot that allows you to order a pie with only one phrase: “PIZZA.” As a result of actually, why complicate one thing so … uncomplicated? And now, simply days earlier than the Tremendous Bowl (by which the nationwide meal in all probability turns into pizza), Domino’s has updated its bot to permit clients to put complete order.

Named “Dom,” the bot is described as “an artificially clever buyer whiz designed to assist superfans get their No. 1 repair of tacky meals heaven.” Beforehand, so as to use Dom, you needed to first create a Domino’s profile and set up pre-order settings on Dominos.com. However now, you possibly can entry everything of the menu immediately from Messenger.

“Domino’s is likely one of the first manufacturers to make use of the Messenger platform on this method, permitting pizza lovers to request a freshly handmade supply,” the corporate famous final yr. It’s true that Domino’s beat Pizza Hut (and different chains) to the punch, launching first in the UK earlier than making its method throughout the pond.

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The one disadvantage is that you simply’ll nonetheless need to pay on your pizza, wings, or no matter else you order with money. Dom, sadly, doesn’t make use of the funds beta Messenger rolled out final fall.

That is simply the newest within the pizza chain’s persevering with quest to make ordering pizza virtually too straightforward. Earlier in 2016, Domino’s launched its Straightforward Order function, which lets hungry clients purchase a pizza by doing nothing greater than urgent a button — both on their Apple Watch or on-line. And it appears just like the pie purveyor is in search of extra methods to combine know-how with their toppings.

“We’re delighted to permit our clients to order direct from Messenger – with 1 billion month-to-month lively individuals utilizing Messenger every month – it’s the apparent selection for Domino’s,” stated Nick Dutch, head of digital at Domino’s. “We need to make ordering our freshly handmade pizza as straightforward as potential so we’re all the time on the look-out for brand spanking new methods by which we will do that. Simply message ‘pizza’ — or ship an emoji.  It actually couldn’t be simpler.”

Tremendous Bowl Sunday ranks among the many busiest pizza supply days for Domino’s in the USA, and this yr, the chain hopes to promote 12 million pies. That’s 5 occasions as a lot as some other given Sunday. And you may turn into a part of that statistic just by sending a message on Messenger.

Article initially revealed in August 2016. Up to date on 02-01-2017: Added information you could now order off Domino’s complete menu from Dom.

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