Getting Android customers to modify to iOS, mixed with rising App Retailer income, might encourage builders to convey their newest and biggest apps to iOS first.
Apple set the tempo for smartphone market share within the fourth quarter of 2016, narrowly edging out its most important rival, in accordance with new knowledge from unbiased analysis agency Strategy Analytics.
Through the ultimate three months of the yr, Apple shipped seventy eight.three million units, up from seventy four.eight million throughout the identical interval in 2015. Rival Samsung shipped roughly 800,000 much less — permitting Apple to grab the lead for the fiscal quarter with 17.eight % of worldwide market share, in comparison with Samsung’s 17.7 %.
Technique Analytics notes that Samsung’s fourth-quarter shipments have been down three.eight million yr-over-yr, which the agency attributed to the Galaxy Word 7 battery controversy. The South Korean firm’s 17.7 quarterly share and 20.eight annual share are its lowest since 2011. Regardless of the slide, Samsung nonetheless managed to promote 309 million smartphones in 2016, whereas Apple moved 215 million.
Insights from Apple’s earnings name on Tuesday help the declare that the corporate benefited from Samsung’s botched launch. CEO Tim Prepare dinner shared that fifty % of Apple’s gross sales in China throughout what it phrases the primary quarter of 2017 (the fourth quarter of calendar yr 2016) went to switchers and first-time consumers, versus present iPhone customers, and that the entire set up base “continues to develop [in China], within the robust double digits.”
Apple’s increase in market share was mirrored by a robust quarter for the corporate’s Providers phase, which encompasses digital content material income streams just like the App Retailer and Apple Music. Over the identical span, the division earned $7.17 billion — a progress of 18 % from the $6.05 billion earned the earlier yr.
Past Apple and Samsung, different gamers within the smartphone business have seen key good points. Third-place Huawei broke double-digits in market share for the primary time ever, reaching 10.2 % within the fourth quarter, up from eight.1 % within the closing months of 2015. Oppo adopted with its personal historic reporting interval, doubling its share of the worldwide market yr-over-yr to six.7 %, good for fourth place.
Though the highest two corporations general shipped much less units all through the whole thing of final yr than that they had in 2015, Huawei, Oppo, Vivo and others picked up the slack to make 2016 a document yr for smartphone gross sales. Producers shifted 50 million extra models in 2016 in comparison with the earlier yr, making for a complete of 1.forty nine billion bought globally.