Twitter strikes deal to live-stream AMAs red carpet, and more pre-awards show coverage

Why it issues to you

Twitter’s newest deal makes it the house of glamorous purple carpet reside-streams, providing customers unmatched stay interactions with the most important stars

On the again of its Golden Globes purple carpet reside-stream, Twitter is upping its awards present broadcasts as a part of an expanded partnership with Dick Clark Productions (dcp).

The deal will see the platform reside-stream the official purple carpet pre-exhibits for a number of occasions together with the Academy of Nation Music Awards (CMAs) on April 2, the Billboard Music Awards (BBMAs) on Might 21, and the American Music Awards (AMAs) in November. Twitter may also broadcast reside the whole thing of the 7th Annual Streamy Awards in partnership with dcp and Tubefilter, which can air within the fall.

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Taking an identical strategy to the Golden Globes protection, the broadcasts will function interviews with attendees that may combine consumer-submitted questions and conversations.

Regardless of Twitter claiming that its Golden Globes pre-present broadcast nabbed 2.7 million viewers, these numbers clearly weren’t sufficient for dcp to grant it permission to stay-stream any of the primary occasions. The reality is the stay-streaming rights to the AMAs, CMAs, and BBMAs are all presently licensed to ABC, and Twitter merely can’t deal with a tv community at this stage (neither when it comes to viewers or income). Subsequently, it can possible stay the house of smaller awards exhibits (such because the Streamy Awards) in the intervening time — final yr the platform additionally stay-streamed The Game Awards.

“We’re thrilled with the success of the Golden Globes pink carpet pre-present and look ahead to working with Twitter on further exhibits,” stated Mike Mahan, President, dcp.

As a part of the deal, dcp will benefit from the pre-roll video advertisements Twitter provides its publishers, and embrace unique sponsored clips.

“After a profitable collaboration with the Hollywood Overseas Press Affiliation and dick clark productions on our unique Golden Globes purple carpet present, we’re excited to associate once more with dcp to convey extra stay programming to Twitter,” stated Anthony Noto, COO, Twitter.

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